If you ever thought as a webmaster that Google were on your side that myth may have been blown out of the water with Google Penguin. In the past Google have slowly rolled out changes and seen the effects they have had on sites before rolling them out completely.
It seems with Google Penguin though Google have got fed up with being patient and just rolled out massive algorithm changes with little regard for what websites it effects.
Google say Penguin improves search results for its users but many believe that Google has gone too far and as well as removing a lot of spam sites from results it has punished some good quality sites as well.
The work on setting about your site’s penguin recovery has probably started now if you keep up to date with SEO news. What though about those businesses who have in the past handed over their money to so called experts, many of whom will have used Black Hat techniques to get quick results and get paid?
A lot of business owners who get all or some of their sales online may have seen their traffic and therefore revenues plunge with no idea why and chances are they won’t be signed up to Google Webmaster Tools in order to get notifications of what they have done wrong.
