Monthly Archives: July 2012

Google Want Unique Valuable Content

It’s not just duplicate content that will affect where you rank it seems but Matt Cutts of Google’s Webspam team also wants to see you bring additional value. Based on interviews with him on the matter if you have the same content as another site just written differently Google will try to catch this and while based on other factors you might have ranked second to another similar page you could get knocked down off the first page. If your SEO should have you on the first Read More +

12 SEO Steps for Small Business

These 12 steps are based on Google’s advice to small business owners with websites they may not have time to invest in with SEO research but who want to make sure they don’t get penalized and make sure they do benefit from organic SEO. 301 permanent redirects Use 301 permanent redirects to avoid pages appearing as duplicate content including with and without www. and with or without a / at the end of a URL. Duplicate content will be penalized in results, you should focus any link building Read More +

SEO for Small Business Can Be Done Right Way

As a small business finding time to do your SEO internally is one of the biggest barriers you will come across, unfortunately to do it well you need to work at it, this means setting aside time each day, either that or outsourcing it. SEO is partly about trial and error, once you have it setup rather than just leaving it you need to maintain it and as a lantern will go out if you don’t keep turning the wick your SEO rankings will drop and die out if you Read More +