Using link-bait content is standard SEO practice and a great way to do this is to create articles on the latest hot topics. If you are writing quality content on the latest hot trends then you should naturally get traffic anyway as well as you use on page SEO effectively and if you use Social Media to drive traffic.
Twitter’s trending topics is one way to find out what hot topics at any time are, sometimes these change too quickly though. Google now though tells you what the trends for the last year have been; this allows you to create content that should stay popular for a little longer. On Googlezeitgeist.com SEO professionals can look at the fastest rising queries as well as the fastest falling letting you know what to avoid writing about too.