Today’s security breach took place at GoDaddy which resulted GoDaddy to be down for a few hours today. The web hosting, the email hosting. the domain management and domain registration have been affected for almost a half a day. GoDaddy website has been unavailable most of the afternoon. What happened? The GoDaddy site has been hacked by genius AnonymousOwn3r who previously hacked Facebook and FBI sites.
It’s not just duplicate content that will affect where you rank it seems but Matt Cutts of Google’s Webspam team also wants to see you bring additional value. Based on interviews with him on the matter if you have the same content as another site just written differently Google will try to catch this and while based on other factors you might have ranked second to another similar page you could get knocked down off the first page.
If your SEO should have you on the first page and you can’t work out why you’re not this is something to look at then: for your SEO to work you want truly unique content and it is of course quite possible that you don’t even realize that other sites have happened to write very similar content to you; it could even be that they have copied your article, not duplicated but rewritten, but still come out ahead of you because their SEO is just a little better.
It may seem like a lot of work to go through each page and check if for certain key terms other pages have similar content but it could be worth doing: the other option of course is to focus your SEO on increasing Pagerank and other factors and you could suddenly jump up the rankings and other sites could fall right down.
These 12 steps are based on Google’s advice to small business owners with websites they may not have time to invest in with SEO research but who want to make sure they don’t get penalized and make sure they do benefit from organic SEO.
301 permanent redirects
Use 301 permanent redirects to avoid pages appearing as duplicate content including with and without www. and with or without a / at the end of a URL. Duplicate content will be penalized in results, you should focus any link building at one URL ideally too.
Use Google Webmaster tools, validate and sign up for e-mail forwarding
Yes Google would want you to do this but it really is invaluable as once you set up Google webmaster tools and prove you own your site you can get a lot of information, not least alerts when Google find problems with your site; sign up for e-mail forwarding to get any alerts sent through directly.
As a small business finding time to do your SEO internally is one of the biggest barriers you will come across, unfortunately to do it well you need to work at it, this means setting aside time each day, either that or outsourcing it.
SEO is partly about trial and error, once you have it setup rather than just leaving it you need to maintain it and as a lantern will go out if you don’t keep turning the wick your SEO rankings will drop and die out if you don’t keep adding fresh content to your site.
Content creation has always been the best way to achieve good rankings, there have been other flashes in the pan in the past but Google want to see you creating high quality unique content on a regular basis for your website and you can then slip in a few keywords carefully to make sure you rank for the right terms.
According to Matt Cutts the Penguin Penalty isn’t what Google consider a penalty but simply an Algorithm change. All semantics really but Matt Cutts in an interview at SMX (the Search Marketing Expo) certainly didn’t seem to suggest he or Google had any remorse for the Penguin update they unleashed earlier this year.
In an interview that will be fascinating to anyone with a passing interest in Search Engine Optimization Matt Cutts also confirms that there are no Penguin Updates yet despite what some think and it is data refreshes that have seen some sites recover, presumably where they have got rid of the links that were causing them problems.
The Penguin update of course has bought up question from observers about negative SEO and many site owners believe that their competitors have used this against them.
Google certainly have removed websites from results or given them a penalty, sorry the algorithm has drastically reduced their ranking, as a result of what Google sees as spam links. So how can Google tell the difference between a link maliciously placed on a bad neighborhood to one that a site owner has had placed there as part of a linking scheme?
If you ever thought as a webmaster that Google were on your side that myth may have been blown out of the water with Google Penguin. In the past Google have slowly rolled out changes and seen the effects they have had on sites before rolling them out completely.
It seems with Google Penguin though Google have got fed up with being patient and just rolled out massive algorithm changes with little regard for what websites it effects.
Google say Penguin improves search results for its users but many believe that Google has gone too far and as well as removing a lot of spam sites from results it has punished some good quality sites as well.
The work on setting about your site’s penguin recovery has probably started now if you keep up to date with SEO news. What though about those businesses who have in the past handed over their money to so called experts, many of whom will have used Black Hat techniques to get quick results and get paid?
A lot of business owners who get all or some of their sales online may have seen their traffic and therefore revenues plunge with no idea why and chances are they won’t be signed up to Google Webmaster Tools in order to get notifications of what they have done wrong.
Came across an interesting blog post about new Google update named Penguin.
What is it and how to deal with it? Perhaps this article posted on the SEO Tampa blog answers these questions.
There are a lot of lists of SEO mistakes out on the internet but these ones are straight from the horse’s mouth, by which we mean Google, and they aren’t the standard ones you’ve probably seen time and time again before.
The first two in fact tell you a lot about Google and the way they see websites, they realize they are marketing tools for business and that they must be a part of companies wider marketing, this in turn makes websites more relevant and useful presumably.
1. Google’s first point is to avoid the mistake of having no value proposition, a mistake often listed in marketing mistakes lists but less often associated with SEO mistakes. Google’s argument is though that by knowing why your site should be number one for a keyword you should be able to come up with better pages and more relevant content, good for you, good for searchers and good for Google then.
Using link-bait content is standard SEO practice and a great way to do this is to create articles on the latest hot topics. If you are writing quality content on the latest hot trends then you should naturally get traffic anyway as well as you use on page SEO effectively and if you use Social Media to drive traffic.
Twitter’s trending topics is one way to find out what hot topics at any time are, sometimes these change too quickly though. Google now though tells you what the trends for the last year have been; this allows you to create content that should stay popular for a little longer. On Googlezeitgeist.com SEO professionals can look at the fastest rising queries as well as the fastest falling letting you know what to avoid writing about too.
Despite the US economy continues going south Google is making another record year earning in three quarters of 2011 very encouraging number of $27,321 billion which is just $2 billion shy of what Google earned in four quarters of 2010. Considering that main Google’s revenue stream comes from the search advertising, these numbers show that Google AdWords advertising is the best type of advertising for any size businesses.