When it comes to SEO, there are some common mistakes made by most people, even the experts. It is important that these mistakes are avoided to ensure the effectiveness of online marketing strategies. The title of the page is a crucial factor considered by search results. It determines the content of a particular webpage. Hence, each and every page on the website should have its own unique title which is a reflection of the content as well as the purpose of the company. Having the same title for more than one page would hurt the search engine rankings of the particular website. Also, the title should preferably contain the keyword or the keyword phrase that the website intends to optimize.
Most people do not properly understand meta keyword tags. Search engines have declared officially that these tags are not used to determine the content of a web page; this policy affected the rank of a page in previous years but not anymore. Their usage is quite unnecessary and moreover, a waste of time and effort when added to each and every page. You are also letting out key information regarding your SEO to your fellow competitors.
Robot.txt files were earlier used by people in to block content, so that the official launch would have a larger content base. There was a prevailing misbelief that older pages secure better rankings. However, it is a very bad idea to block content from the different search engines for the simple reason that your website needs the maximum possible exposure. If the web pages are not accessible, the services of your company cannot be utilised, and viral effect desired by SEO would never be able to develop.
Content keyword stuffing is an out-dated SEO technique. You can no longer manipulate search engines by using this method. Earlier, people would simply keep on adding numerous keywords to the content in order to secure higher ranking in organic results. If this technique were to be employed by a website today, it would most probably receive a penalty, which could result in poor rankings. The website could even get blacklisted. Keyword-heavy content is clearly indicated by high bounce rates. Another important consideration is to develop a considerable number of internal links. It is an easy task, and a good sitemap coupled with proper internal links help to increase the quality of a website as well as the weightage of each of the links.
