SEO Tampa wish Very Happy and Safe Thanksgiving 2012 to all!
If you want SEO implemented on your website, you need to know what it’s all about and how it works. What follows is a list of 10 things you must know before optimizing your website.
- Up to 90% of people find websites using a search engine like Google, Yahoo, or Bing.
- Of those who use search engines, between 70 and 80% only look at results on the first page. They don’t dig deeper into the search.
- SEO techniques make it possible to get a website listed on the first page of Google search results. This is your best shot at increasing the number of unique visitors. Read more…
SEO (Search Engine Optimization or Optimizers) or søgemaskineoptimering (as the Danish like to refer to it), is the strategy used to enhance or increment the visibility of a website or webpage or a blog in the results that are shown when one types in a certain keyword that is intimately associated with the content that is present in the said website, in reputed search engines.
It is a time-tested technique that has been garnering a steady support and has been generating numerous job opportunities and is gradually coming into its own as an entire industry by itself. This unique trend of online marketing started towards the mid-1990s when the internet was becoming more widely available and more people were getting personal computers.
Creators of websites and content providers for these sites came up with this method at the time when the initial search engines were preparing catalogues of the content found on the World Wide Web.
There are many kinds of searches that can be optimized using this technique. Anything ranging from an image search or local search to even the more specified vertical search engines (the ones which instead of cataloguing the entire Web, maintain a refined pool of internet content which they tap into to come up with links when one types a keyword into the search box).
The first instance of the official term for this method, that of SEO, was used by John Audette and his company the Multimedia Marketing Group, in the year 1997. The entire process of content cataloguing involves the action of a web crawler or bot or ant (as it is known by many terms), to extract information from a site and store it in the search engine’s records. It is then displayed, owing to the appropriateness to the keyword typed. Looking for more advise about seo ?, look no further than Uniqpartner.com.
Today’s security breach took place at GoDaddy which resulted GoDaddy to be down for a few hours today. The web hosting, the email hosting. the domain management and domain registration have been affected for almost a half a day. GoDaddy website has been unavailable most of the afternoon. What happened? The GoDaddy site has been hacked by genius AnonymousOwn3r who previously hacked Facebook and FBI sites.
With Halloween fast approaching the seo industry in Tampa is gearing itself up for the obligatory Halloween parties held throughout the city. If you are going to such a Halloween bash what can you dress up as so that you can ensure as fun filled a Halloween as possible? Well being an seo professional you could pick a fancy dress theme related to marketing and computers. You could for example dress up as a geek wearing a shirt and tie and geeky glasses, finishing off your outfit by slicking your hair to one side. This fancy dress outfit would showcase your creative style and your sense of fun, encompassing both your profession and your fun personality. Halloween is all about having fun and letting your hair down for the night. You should not take yourself too seriously. So what are you going to dress up as this Halloween night?
97% of Americans look for local goods and services online so there is basically no type of business who can’t benefit from having a website and making sure it can be found by the right people. Appearing in organic search results on sites like Google, Bing and Yahoo costs nothing in itself and if you want to appear for locally focused terms it can be relatively little work to make sure you appear top or close to top of results using seo.
Seo ( Search engine Optimization) makes changes to your site and its content to make sure that search engines like Google understand your site’s content and can match it to search queries. Affordable SEO for small businesses may simply ensure that the site is visible, has no major errors on it and meets basic guidelines from Google, then an affordable SEO company may also find highly relevant search terms that people are looking for locally and add them to your site. Depending on how many rivals you have locally it may also be necessary to add some links on other sites that go through to your site to show Google that other sites recommend and trust you, the more relevant they are the better value and more affordable seo will be.
It’s not just duplicate content that will affect where you rank it seems but Matt Cutts of Google’s Webspam team also wants to see you bring additional value. Based on interviews with him on the matter if you have the same content as another site just written differently Google will try to catch this and while based on other factors you might have ranked second to another similar page you could get knocked down off the first page.
If your SEO should have you on the first page and you can’t work out why you’re not this is something to look at then: for your SEO to work you want truly unique content and it is of course quite possible that you don’t even realize that other sites have happened to write very similar content to you; it could even be that they have copied your article, not duplicated but rewritten, but still come out ahead of you because their SEO is just a little better.
It may seem like a lot of work to go through each page and check if for certain key terms other pages have similar content but it could be worth doing: the other option of course is to focus your SEO on increasing Pagerank and other factors and you could suddenly jump up the rankings and other sites could fall right down.
These 12 steps are based on Google’s advice to small business owners with websites they may not have time to invest in with SEO research but who want to make sure they don’t get penalized and make sure they do benefit from organic SEO.
301 permanent redirects
Use 301 permanent redirects to avoid pages appearing as duplicate content including with and without www. and with or without a / at the end of a URL. Duplicate content will be penalized in results, you should focus any link building at one URL ideally too.
Use Google Webmaster tools, validate and sign up for e-mail forwarding
Yes Google would want you to do this but it really is invaluable as once you set up Google webmaster tools and prove you own your site you can get a lot of information, not least alerts when Google find problems with your site; sign up for e-mail forwarding to get any alerts sent through directly.