These 12 steps are based on Google’s advice to small business owners with websites they may not have time to invest in with SEO research but who want to make sure they don’t get penalized and make sure they do benefit from organic SEO. 301 permanent redirects Use 301 permanent redirects to avoid pages appearing as duplicate content including with and without www. and with or without a / at the end of a URL. Duplicate content will be penalized in results, you should focus any link building Read More +