There are a lot of lists of SEO mistakes out on the internet but these ones are straight from the horse’s mouth, by which we mean Google, and they aren’t the standard ones you’ve probably seen time and time again before.
The first two in fact tell you a lot about Google and the way they see websites, they realize they are marketing tools for business and that they must be a part of companies wider marketing, this in turn makes websites more relevant and useful presumably.
1. Google’s first point is to avoid the mistake of having no value proposition, a mistake often listed in marketing mistakes lists but less often associated with SEO mistakes. Google’s argument is though that by knowing why your site should be number one for a keyword you should be able to come up with better pages and more relevant content, good for you, good for searchers and good for Google then.
